We should begin by focusing on the most accessible opportunities—those “low-hanging fruit”—to help us identify a high-value activity worth exploring in an early pilot phase. By selecting an initiative that delivers clear benefits with minimal implementation barriers, we can efficiently test and refine it before broader rollout. At the same time, we can work to close the digital divide by improving user engagement, encouraging deeper interaction, and increasing click-through rates across our digital platforms. This combined approach will help us validate new ideas while strengthening our overall digital ecosystem.